What the reenactors at the markets actually wear and use, what a beginner needs, and what to skip. Written from the festival field, not the costume aisle.
A man's kit is a linen undertunic, a wool overtunic, wool trousers, a belt and turnshoes. A woman's is a linen underdress, a wool apron dress with two brooches, a belt and shoes. Wool and linen only. No horns, no leather armour, no fur bikinis.
Nobody starts alone. Find a local group, go to their meetings, borrow kit for your first market, and buy your own piece by piece. The camps you walk through at Foteviken are made of people who did exactly that.
A drinking horn is the most common thing visitors buy at a Viking market and the most commonly regretted. The difference is the inside. Buy from a maker who can tell you what the lining is, keep it out of the dishwasher, and drink cold drinks only.
Mead is fermented honey and water. The real thing is dry to sweet, 8 to 14 percent, and tastes of the honey it came from. Much of what is sold as mead is white wine with honey added. Ask before you pour, and look for local makers at the markets.
The best Viking jewelry at a market is a copy of a specific find, made by the person selling it. Thor's hammers, oval brooches and arm rings all have originals in museums. Ask which one. Skip anything with runes spelling English words.
The A-frame tents you see at Foteviken are canvas on carved wooden frames, based on the Oseberg and Gokstad ship burials. A tent, a bed, a chest and an iron pot are the core of a camp. Beginners borrow first and buy over years.
A blunt steel sword for reenactment combat is a specialist purchase made through a group. A wall-hanger replica is a souvenir with airline problems. Knives are legal to buy everywhere and illegal to carry in public in most of the Nordics. Know which you are buying and pack it in checked luggage.
Viking clothing is rectangles and triangles. A tunic is a body panel, two sleeves and four gores, and a competent beginner can sew one in a weekend. Buy wool and linen by the metre, cut with a plan, and hand-finish the visible seams.
The markets are the best shops. After that, a handful of Nordic retailers and the museum stores sell accurate reproductions, and online marketplaces sell everything from museum-grade to costume. The test is always the same. Can the seller name the find.